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Speed'art Graffiti - Cinema 4D - Photoshop cs5 !

Foursquare and the marketing opportunities it provides businesses

Foursquare and the marketing opportunities it provides businesses

Location-based social network Foursquare was launched in 2009 and has seen astounding growth since then. Foursquare can be described as a "friend-finder, a social city-guide and a game that rewards you for doing interesting things." By using your phone you can alert friends in real-time about your whereabouts, become a mayor of a certain venue by unlocking badges and be rewarded for visiting places you already frequent.

There is no doubt that Foursquare can be extremely addictive and fun for users, but can it help promote your business? When adding your business to Foursquare (for free) and creating an account, you can either build a network of friends on Foursquare or integrate it with your current social networking pages, such as Facebook and Twitter, and connect with your existing friends.

Marketing your business via location-based social networks such as Foursquare or Facebook Places, can generate more foot traffic and increase your revenue, sales and client base. Here are a few examples of how Foursquare and social networks alike can benefit your business:

Word-of-mouth
It's important to know what is being said about your business on online platforms. Foursquare allows users to leave tips and comments (‘virtual graffiti') about places visited, which can either harm your business' image or generate spectacular buzz. Reward helpful ‘graffiti' and integrate the comments with your existing communication strategy.

Increase in online visibility
Foursquare increases your business' online visibility by communicating with your clients and prospects on-the-go via a medium that suits them. Promote your upcoming events and promotions and be certain of its success by reaching more consumers and persuading them to attend. When consumers ‘check in' to your business, their friends receive updates - this is viral marketing at its best. Foursquare is also well-integrated with search engines like Google and Bing Maps allowing for even more online visibility.

Encourage repeat and new business
With connecting to consumers being made this easy, it is possible to fill your business on a slow day by giving away mobile coupons, launching a special promotion or throwing a Foursquare party and inviting all your online friends. However, it's important to know which specials to use when awarding customer loyalty and social media involvement.

Since Foursquare is still very new with much more developments on the way, creativity is the name of the game and marketing opportunities are endless. For more information on how to use Foursquare for your business, visit Mochaguru.com or to see marketing examples of how other businesses used Foursquare to their advantage, visit SocialFresh.com.

About the Author

Twenty3Media is a Cape Town-based marketing agency specialising in integrated marketing solutions for small and medium businesses. Services include marketing audits, competitor research and analysis and the creation and implementation of marketing strategies.